LOEWE Perfumes Hosts a Lush Parisian Launch Party

LOEWE Perfumes marked the launch of its global campaign with an exclusive cocktail party in the heart of Paris on November 5. Set within a lush, immersive garden, the event paid homage to LOEWE’s deep connection to nature, inviting guests into a verdant atmosphere that mirrored the brand's sensorial and botanical aesthetic.

Global Brand Ambassador Jamie Dornan and actress Sophie Wilde joined LOEWE creative director Jonathan Anderson to celebrate the campaign's launch. They were accompanied by a diverse array of high-profile attendees, including Enzo Vogrincic, Kai Jamal, Tina Kunakey, Jacob Rott, Evan Ross Katz, Géraldine Nakache, Younes Bendjima, Ama Lou, photographer Tyler Mitchell, and Marcos Fecchino.

This intimate gathering was designed to evoke the natural elements central to LOEWE’s perfume collection, offering guests a chance to experience the brand’s essence in a space thoughtfully curated to reflect its commitment to sensory luxury and the beauty of the natural world.