Levi’s Launches 2024 Live in Levi’s Campaign: Celebrating Movement
Dance is a powerful tool for positive change in the film.
The latest Levi’s campaign, Live in Levi’s 2024, embraces movement and expression with a captivating film titled "The Floor Is Yours." Directed by Omar Jones and choreographed by Sherrie Silver, the film showcases the power of dance as a medium of positive action.
In partnership with Kaytranada, the campaign introduces #LevisOpenCall, inviting dancers worldwide to audition for an exclusive film set to an unreleased track. Kenny Mitchell, Levi’s® CMO, emphasizes the campaign's focus on championing individuality and pushing culture forward.
Dancers can audition by posting on Instagram with #LevisOpenCall or submitting through an online portal. Selected participants will be paid and flown out by Levi’s®.
With creativity and inclusivity at its core, the 2024 Live in Levi’s® campaign celebrates movement and individual expression.
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