What Does Berlin Smell Like?
Find out in this Le Labo Berlin Mitte Store event recap.
Well, according to the founders Eddie Roschi and Fabrice Penot, the German capital smells like “Cedrat and Ginger- fresh, acidic and with an addictive candied sweetness.” For the launch of the fragrance Cedrat 37, the New York based brand invited opinion leaders to their Berlin Mitte Store last Thursday to experience the mixture of 37 ingredients for themselves. Le Labo´s Cedrat 37 is dedicated to Berlin and is the 15th city-exclusive fragrance. Previous metropolis-themed scents have been inspired by Seoul, New York, Tokyo and more. The Cedrat 37 fragrance will only be available in their Berlin Store.