Kylie Jenner With Adidas Originals New Falcon Campaign
90s With A Fresh Face.
A lot of iconic things happened in the 90’s. We were rocking thigh high socks, scrunchies, pleated skirts, and sequins. Also, two icons were born. The first, the adidas Originals Falcon Dorf runner. A shoe which gives the attitude of this decade. The second was Kylie Jenner; one of the most recognized people in the world. Style icon, beauty expert, and entrepreneur, Jenner is a creative visionary who established herself as a business mogul and recently the youngest billionaire in the world.
To honor adidas Originals, the two joined forces. Falcon’s blueprint, the Falcon Dorf, came alive in the late 90s as a brave statement during an era where women weren’t afraid to break the rules and speak their truths. Pushing boundaries that a sports shoe could be a fashion-forward trend through groundbreaking design.
Fast forward 20 years, Falcon is coming back with a fresh face. While keeping the core values that established it’s revolutionary force, Falcon is fresh and contemporary grey, pink, black and blue colorway.
Bold and maximalist design seamlessly pair with Jenner’s own aesthetic, with key features including reflective detailing, moulded heel, classic mesh and suede overlays. All expressing 90s nostalgia with a modern touch.
Jenner states: “I’ve always loved adidas and it’s exciting now being part of the Original family, especially for Falcon”.
Adidas Originals Falcon Dorf Runner Release Date September 06, 2018 - 12:00 am EST (US) at adidas.co.uk.