Kris Jenner Is Directing Ferragamo’s Holiday Campaign

Kris Jenner has built an empire out of knowing how to tell a family story. Now, she’s bringing that talent to Ferragamo, stepping into the fictional role of director for the Italian luxury house’s 2026 holiday campaign, “The Joy of Loving.” Honestly, casting the world’s most famous momager to oversee a campaign about family feels almost too perfect.

Directed by Clara Cullen, photographed by Ilya Lipkin and styled by Miyako Bellizzi, the campaign takes a documentary-style approach to the festive season. Jenner introduces a cast of real-life relatives, creative collaborators and chosen families through interviews and screen-test-style films, exploring what connection means across generations.

Paloma Elsesser and More Share the Spotlight

Among the featured faces are model and activist Paloma Elsesser and her brother, musician and model Sage Elsesser; actress and director Joan Chen and her daughter, Audrey Hui; and The Womack Sisters. British band Bar Italia also appears alongside stylist Ch’lita, while multidisciplinary creative Sofia Testino shares the frame with her dog, Syko.

The mix of relatives, friends and chosen family gives the campaign a warmer, more personal feel than the usual luxury holiday production. Rather than focusing exclusively on picture-perfect festivities, Ferragamo celebrates the relationships that make those moments meaningful.

Luxury Designed to Last Beyond One Season

Image via @ferragamo.com

The campaign reflects creative director Maximilian Davis’ vision of fashion as something that can move between generations. Ferragamo’s signature Hug and Cara bags appear alongside crystal-embellished satin pumps, Vara ballerinas and golden stiletto sandals, positioning accessories as pieces to treasure rather than disposable seasonal purchases.

It’s also a nod to the house’s Hollywood heritage. Founder Salvatore Ferragamo famously created shoes for screen legends, and this campaign brings that cinematic sensibility into a contemporary story about love, legacy and the people we keep close.

The full “The Joy of Loving” campaign is available to watch on Ferragamo’s official website.

Leave it to Kris Jenner to turn family into a creative direction. Some people make holiday cards; the momager makes a luxury campaign.