Kim Kardashian Had ‘Innocent Intentions’ With Her Kimono Shapewear Brand

She’s apologized.


Kim Kardashian is not new to controversy and when she announced the name of her new shapewear brand she was once again caught up in it.

The line was set to launch under the brand name Kimono. Despite initially standing her ground, she later apologized and said she would launch the line with a completely different name. In an interview with the Wall Street Journal, she said that the intention behind the name was completely “innocent.”

“You would think we would have obviously thought it through a little bit deeper,” she explained. “I’m the first person to say, ‘okay of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But let’s listen. And I want to really listen. And I want to really take it all in.”

Shortly after she filed a trademark application for the word ‘kimono,’ a traditional Japanese garment, she was asked by Kyoto’s major Daisaku Kodakawa to not go through with calling the shapewear it.

Kim said she has a huge love and respect for Japan and it’s culture and did not want to offend anyone. Kanye West was in Japan when all off this was happening.” She added, “It’s a place that we love and go to. I have such respect.”

Kanye designed the initial logo for Kimono, which will no longer be used when the shapewear line launched under a different name.

While in the U.S other products have been trademarked under the name Kimono, Kim beloved that changing the name is for the best as, “ There might be more eyes on me and my brand.”

The new name for the brand has not yet been decided.


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