6 Key Tips to Get More Instagram Followers

There are over 1 billion active Instagram users.


The internet is an amazing place. There are so many things to explore, and so much content to consume, especially on social media. One of those social media platforms is Instagram, and it is the best place for brands and businesses to market, and even for individuals to promote themselves. It’s hard to believe that there are over 1 billion active Instagram users, which is one of the reasons why it is such a great place for marketing. However, with so many users and brands battling for the most followers, it can be difficult to grow your following and get noticed on the popular social media platform.

If you are new to Instagram, or have an account that isn’t growing no matter what you try, here are 6 key tips to get more Instagram followers.

Use hashtags

If you want more followers then it is imperative that you use hashtags with each post. Hashtags are the best way to increase your reach and discoverability. This is because when you add a hashtag to your post, and a user searches for it, your post might be seen.

When using hashtags however, they should be relevant to each individual post. Posting the most popular hashtags that are not relevant to your post won’t generate engagement, which is almost like a currency on Instagram.

Find a niche

Using hashtags is one part of the process, the second is to find a niche. Niches on Instagram are basically like “genres of content”, and as such, posting within a niche will allow you to get targeted followers. There are many niches to choose from:

  • Health and fitness
  • Beauty
  • Fashion
  • Technology
  • Gaming
  • Animals
  • Cooking

Once you have a niche, including hashtags that relate to your niche is a surefire way to get more followers. Having a niche also makes it easier when a growth service handles your account, such as Growth Silo, since they would know what type of content you post and who to engage with. You should also consider that some of the most popular niches will be saturated, so progress might be slow.

Post consistently

If you are posting once a week, or every few days, then you are not going to see a consistent increase in followers. Posting consistently gets your name out there by making sure that your posts are seen, not only by your followers, but prospective followers too.

You should be posting at least twice a day, even three times if you are a new account. Keep in mind, users will look at what you have posted to get an idea of what they can expect from you before hitting that follow button. If you have no content, you won’t be getting any followers.

Create content that trends

The most important thing that you can do to get more followers is to create the best content. That is easier said than done, but you can be doing all of the abovementioned tips, but if your content isn’t good, no one will follow you.

People love to share content with their friends, so if your content is good, they will share yours. Always keep this in mind when creating content, and try your best not to advertise or hard sell, users don’t like that on Instagram.

Engage with users

Instagram is a social media platform, and many people forget that one of the best ways to get followers, is to be social. There are many different ways to engage on Instagram, from direct messages, replying to comments, commenting on posts, tagging users in posts, and many more.

Replying to comments, and commenting on posts is one of the best ways to get followers. Be sure to comment something constructive, humorous, or at the very least interesting, as a user reading your comment might check your profile if you are.

Post using all methods

Finally, you should always use all posting methods when uploading to Instagram. Even though Instagram started out as a photo sharing app, it has upgraded way past that, and there are many different ways to post now. Some of these include Live, IGTV, Reels, Stories and videos.

One of the best methods to gain followers would either be Reels or videos, since they get the highest engagement. Reels are best used for entertainment, as they are similar to TikTok’s. Videos also get high engagement because they are entertaining, and if you enjoy posting longform content, you should try IGTV. Some users have even started creating series, which are great for retaining followers and keeping them coming back for content.