Joyrich x K-Swiss – Fall/Winter 2018
Joyrich partners with footwear brand K-Swiss to launch an exciting new capsule collection, merging the iconic heritage of K-Swiss and the bold streetwearaesthetics of the fashion-forward Joyrich. The apparel and footwear collaboration aligns the two global brands on a nostalgia soaked fall/winter collection.
“Really proud of this collaboration with K-Swiss,” said Joyrich’s CEO, Tom Hirota. “It pays homage to 90s and early 2000s style, while drawing inspiration from the timeless K-Swiss classic.”
From glitter yarn woven into the socks, to a glossy denim jacket and shorts with PVC pockets, audiences can expect a classic aura mixed with eccentric vibes from the collection. This element of shine runs throughout the assortment as evidenced with cotton tees and jacquard knits that feature
glitter logo patches, as well as the gleaming jersey track sets that feature contrast taping in the same radiant fabric. To top the collection off, crushed velvet sets offer shift and shimmer in movement and showcase fluffy embroidered tonal logos that boast an ultra-soft touch.
The iconic K-Swiss Classic has been reimagined through the retro-futurist lens of LA streetwear brand Joyrich. Blending the heritage and performance of the world’s first all-leather tennis shoe, this limited edition, five-sneaker collaboration sees the Classic VN T arrive in uppers of velvet suede, premium leather, and premium denim with upgraded features and accents to complement each construction. Metal D-ring lace loops add rugged elegance to the silhouettes while translucent ice outsole deliver a contemporary pop to the comfortable EVA mid and outsole construction. Interior comfort is ensured with a die-cut EVA sock liner. Offered in men’s and women’s sizes, the K-Swiss x Joyrich shoe and apparel collection will be exclusively available worldwide on November 8th at Joyrich.com and Kswiss.com.