Johanna Parv’s SS25 Collection

Johanna Parv’s Spring/Summer 2025 collection, which made its debut at London Fashion Week this September, is all about the women who own the city — whether they're powerfully striding through their morning run or breezing through traffic on a bike. The show itself was an urban love letter, alive with the pulse of the city — the hustle, the hum of bicycles, and the rhythm of everyday chaos, capturing the energy of modern movement.

But Parv’s not stopping there. She’s now taking us on an even more exhilarating ride with her latest visual project — a stunning image and film series featuring world-champion artistic cycling duo Selina Marquardt and Helen Vordermeier. Shot on the vibrant streets of Stuttgart, Germany, this series is all about blending strength and grace as the duo effortlessly navigates the streets, embodying the very essence of the body in motion.

Captured by photographer Isabelle Wenzel, whose work celebrates the beauty of the human form, Marquardt and Vordermeier twist and turn with an effortless ease, as if they were born to wear Johanna Parv’s designs. They glide through the streets, moving seamlessly with the world around them — a perfect match for Parv’s vision of women who live life in full motion.