Jacquemus’ New ‘Family Love’ Campaign
Captured for the AW21 ‘LA MONTAGNE’ collection.
Jacquemus new campaign celebrates family love with pieces from the Fall/Winter 2021 ‘La Montagne’ collection. Unlike the previous campaign, which features socialite Kendal Jenner, the new images give the collection an air of relatability.
Lensed by Tom Kneller, the images include some of the most popular items from the season worn by mothers, toddlers, teenagers and more whilst they enjoy the sun in Hawaii. The gold clasped cardigan – in cropped and full-length form – makes an appearance, as does the designers new strapless it-dress with a leg-baring side slit.
The campaign strays from the label's signature bright hues, the models are instead spotted in mostly monochrome looks. Still, a powdery blue slip skirt accented at the waist with Jacquemus’ gold logo clasp is sure to be an Instagram favorite this fall.