Ikea x Virgil Abloh “Markerad” Official Trailer Is Released
We want it all.
The official commercial for the new IKEA x Virgil Abloh collaboration was released on Instagram earlier this week. The “MARKERAD” collection fuses functionality and lifestyle with high end fashion, offering the ultimate pieces of streetwear for your home. The innovative collection from the leading Swedish homeware brand can be seen in the commercial, which is shot in a nostalgic, dreamlike aesthetic. Highlighted in the video is pieces such as the “WET GRASS” rug and “TEMPORARY” clock. Not only featuring smaller accessories such as rugs and clocks, the collaboration also features a range of minimalist looking furniture including wooden chairs, tables and cabinets, which are due to release November 1st.
“It’s about elevating the anonymous, everyday icons that we use without noticing. When we put a doorstop on one of the legs of an ordinary chair, we create something unexpected – an interruption.” - Virgil Abloh
The collection will be made available in all US stores and selected stores in the UK and Ireland, those who want to get their hands on the collection on the day of the launch can get tickets on the IKEA website, subject to availability.
You can watch the official commercial below.
(images via IKEA)