Stay Home, Stay Lit - HUF Debuts Its 420 Collection
Get high on brand’s new vintage inspired looks.
Following the latest exciting news of NYC legalizing weed, HUF is launching its annual '420' capsule to celebrate the cannabis culture on World Weed Day.
This year’s collection goes back in time, drawing its inspiration from the 1970s. Besides using nostalgic patterns and typography, the American label also comes up with the ‘Green Buddy’ mascot. Inspired by classic comic book art, the character takes its look after the remarkable marijuana plant and is featured throughout the collection.
The apparel made especially for the celebration of 4/20 includes hoodies, hats, tees and shirts, sliders plus additionally various accessories such as keyrings and homeware, all associated with ‘the green flower’. The collection overall avoids striking bright colors and keeps things simple by using rather ‘earthy’ tones.
The photoshoot of the capsule took place indoors in a grey sun-lighted environment, making the ‘weed dedicated’ line look even more relaxed. Singer and producer bLAck pARty, who previously starred for HUF’s SS20 campaign, and model Elle Banes were the collection’s faces.
The HUF 420 release drops on Thursday, April 15 2021 at HUF stores and its online shop.
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