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Hong Kong Based Label Anaïs Jourden Holds A Virtual Fashion Show For FW20 Due To Coronavirus Fears

The collection includes Nike sneakers and apparel.


For Paris Fashion Week, Hong Kong-based designer Anaïs Mak presented her Fall/Winter 2020 collection for her label, Anaïs Jourden, using virtual fashion technology – due to concerns raised by the coronavirus, as well as the on-going city-wide protests (you’ve got to admire Anaïs Mak’s the-show-must-go-on-attitude).

Guests were invited to a large auditorium, where a simulated show was projected onto a large screen. Mak gave animation artists the patterns of designs that didn’t make it on the runway, and they, in turn, created virtual models in the exact silhouettes. The collection consisted of 12 looks – six worn by digital models, while the other 6 outfits were dressed in real-life models who took the stage just in front of the projected screen. The pieces in the collection were styled with Nike items including a swoosh bra and the Air Max 2090 silhouettes. The stylings perfectly showcased Mak’s feminine aesthetic and her youthful approach to dressing up.

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