Happy Socks Drop A Pretty Ugly Collection
Did we stutter?
Challenging society’s conventional notions of beauty, Happy Socks is back with a brand new collection. ‘Pretty Ugly’ is the brand’s latest charismatic release, showcasing a variety of obscure yet somehow powerfully relevant objects on some brilliantly hued socks.
Our cozy homegrown photo shoot features some of the collection's most sought-after designs, with our lovely models Marcella and Gustav rocking the latest eccentric pairs, including a luscious yellow and pink pair neatly decorated with a red deck chair, and our personal favorite, a blue and green pair sporting the cutest lil poodle. Happy Socks’ creative director Paula Maso spoke about the rise of the ‘ugly’ aesthetic on social media in recent interview, and how Happy Socks incorporated this into the new drop. “For us, it’s about looking at the mundane with love – finding objects or topics that would usually be uninteresting and seeing them through a lens of color and creativity.” Anyone else currently sketching a cardboard box?
Get your hands on the Happy Socks SS22 collection here.
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