Hailey Bieber Stars In Superga’s FW21 Campaign
Featuring the brand’s classic 2750 and “Campionato” sneaker.
Superga are continuing their partnership with Hailey Bieber after announcing her as the global brand ambassador in March. The model fronts the latest campaign for Fall/Winter 2021 shot outside of the Tennis and Riding Club in Malibu.
“Superga is a brand that has withstood the test of time. The classic styles and sustainability of the brand make it a closet staple.” Bieber commented in a press release. Superga have been serving consumers with stylish tennis sneakers since 1911 and the campaign speaks to the company’s aesthetic and ethics.
The campaign was shot by an all-female team including artist and activist Zoey Grossman, featuring Bieber in a beach setting with messy hair and relaxed outfits styled by fashion director Gabriella Karefa-Johnson. The images show Superga’s signature styles including the classic 2750 and “Campionato” 2706 OG sneaker. The line also features a modern take on the classic rainboot, Alipina Ripstop high top lace-ups and the 2790 platform.
Take a closer look at the campaign images above and shop the collection online now.
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