Hailey Bieber Stars In FILA’s Latest Global Campaign
Inspired by a nostalgic ‘90s feel.
Fashion’s obsession with athleticwear continues on as FILA unveils its latest global campaign starring Hailey Bieber. The model and Rhode Cosmetics founder partners with FILA to highlight pieces from its newest collection such as sweatshirts, chunky sneakers, puffer jackets and low rise sweatpants.
Photographed by Renell Medrano, the campaign exudes that of a 90s feel. The photos embrace a retro essence as an ode to a timelessness that FILA clearly wants the collection to represent. For the nostalgic spirit of the campaign, there is still a modernity to clothes for the modern day person.
This is not the first time that FILA has done a major partnership for a campaign. Earlier this year FILA went full tennis core as the brand created a collaborative collection with Brandon Maxwell. Similar to the campaign with Bieber, there was a timelessness to the collection that made it one that can still be fashionable many years down the line yet had a fresh take with contemporary silhouettes to make it fitting for current day.
The collection from the global campaign is currently available to shop on FILA’s website.