Honest Review of GUD Swim for 2026

When it comes to the idea of choosing clothing items to buy, it’s safe to say that we’re all met with an overwhelming amount of choice. Clothing brands seem to be popping up all over the place, and many are failing to stand the test of time. While some businesses may be going into administration, there are many brands waiting in the wings to take their place! And the best part is, many of the brands that are launching in recent years are climate-conscious and want to make a difference.

As consumers, we’re no longer interested in fast-fashion brands that leave a giant mark and don’t care about how they’re harming the planet or the people who live on it! At the same time, we’re not willing to stand by unethical companies any longer. So, when you’re met with the likes of GUD Swim, it feels like a breath of fresh air!

Fashion trends may come and go, but it’s safe to say that there are always going to be those wardrobe staples we rely on year after year. Swimwear is one of the. So, in this blog post, we’re going to dive into all things GUD Swim to conduct an honest and unbiased review. That way, you can see for yourselves if this is a brand that you want to buy from!

Get to Know the Sustainable Swimwear Brand GUD Swim

In order to provide as much information as possible, we’ve spent a bit of time digging around the GUD Swim website to see what they are all about. It’s really important to make sure that you know a lot about a brand before you spend your hard-earned money on it. As such, we’ve been able to collate some killer info on GUD Swim that showcases exactly why they might be the swimwear brand for you!

The Pros

First of all, to get started with our review, we want to dive into some of the things that make GUD Swim. While there are many things to love about this brand, we’ve narrowed it down to the things you really need to know about. Let’s take a look at what you’ll love about this brand!

Sustainable

First of all, one of the leading reasons to love GUD Swim is that they are a sustainable fashion brand. When the founders launched the company, they were tired of having to choose between high quality and sustainability. So, in creating their swimwear brand. They made sure that they worked with recycled Italian fabrics to create their designs.

As a purpose-driven company, donations from all of their sales go on to help key initiatives such as cleaning the ocean, planting more coral, and supporting women’s shelters.

Premium Quality

As a step on from that, they are also a premium swimwear brand. When you invest in a piece, in order for it to be as sustainable as possible, you want it to last. You want to purchase something that you can wear again and again for years to come.

With GUD Swim, you know that you’re getting that. Not only do they use premium fabrics, but they also focus on creating the perfect fit. Their designs are made to make women feel confident in their own skin first and foremost.

Wide Range of Selection

Another really great thing about GUD Swim is the selection. They have a wide range of bikini styles, meaning that you’ll easily find something that suits your personal taste and figure. All of their bikinis are UV safe and chlorine resistant and come in a selection of beautiful summer-ready colours. Whether you love a pop of red, green, yellow, or pink, or you prefer to stick with monochrome, you’ll be able to find something you love in their collection. They also have beautiful ribbed fabrics and a range of prints to choose from too.

Female-Founded

Finally, it’s also really important to note that GUD Swim is a female-founded company. Launched in October 2023 by British best friends Harriet and Jaz after heading to Australia as backpackers. They are Sydney-based, and the brand is the result of them both wearing the same clothing size, yet having completely different body types! They struggled to find pieces they loved, so they decided to create them for themselves! And from here, GUD Swim was born.

The Cons

However, in order to make this a fair, honest, and impartial review, we also want to highlight anything that you might need to know about. While GUD Swim doesn’t really come with any downsides that we can see so far, it is important that you take note of one key thing!

Returns for Store Credit

One of the best things about GUD Swim is that they are committed to sustainable practices and buck the idea of fast fashion. Because of this, they do not offer refunds on purchases and instead opt for store credit.

As they design their items in limited batches to combat waste, they provide a store credit that is valid for 12 months. So, if you want to try before you buy, you may need to reach out and ask questions before making the commitment. But the good news is, they offer excellent support on everything from sizing to product information to help you make sure you choose the right items

The Final Verdict on GUD Swim

When it comes to choosing a swimwear brand, you want to know that you are going to invest in something that meets your needs. With GUD Swim, there’s so much to love. Not only are you investing in a small, female-founded business with purpose and a great mission, you’re also contributing to the environment in a positive way. With their sustainable, luxury fabrics, beautiful designs, and wide range of options, you can’t go wrong.

If you’re not sure what will suit you or you want advice on sizing, reach out to the team, and they will be sure to help you. That way, you know that you’re picking conscious, high-quality swimwear that you’ll continue to wear for years and years to come!