Gucci’s Latest Tailoring Campaign Captures The “Life Of A Rockstar”

Gucci gang, Gucci gang, Gucci gang, Gucci gang = A$AP Rocky, Tyler, the Creator and Iggy Pop.


Gucci has unveiled a brand new tailoring campaign, showcasing its latest menswear collection in an ode to the Rockstar starring three very distinctive muses. Titled “Life of a Rockstar” the new video campaign stars A$AP Rocky, Tyler, the Creator, and Iggy Pop, oh, and Biggy Pop the parrot as well, obvie – all putting a unique spin on the term Rockstar.  Eccentricity lies at the heart of Alessandro Michele’s vision for Gucci and it is most certainly the focus for the campaign captured by Harmony Korine. 


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As the new faces of the Italian House’s latest collection, the trio are documented partying in style in a luxury LA mansion donned in sleek suits splashed in everything from classic navy to poppin’ leopard print. Posing throughout the home, the group are documented getting up to all sorts: chilling on the sofa, cooking pasta and topping off the evening in the garden against the horizon.  The iconic monogram logo is heavily featured throughout different looks, both in the suiting and also accessories, leaving the Gucci seal of approval for a more historic style. Vibrant pinks, reds and greens are set off with classic black, browns and bottle green that accentuate sleek silhouettes reminiscent of ‘70s glam rock and ‘80s New Romantics.  


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Stand out looks include A$AP Rocky’s ruffled poet shirt cuffs peeking out from a jet black jacket and he clasps an equally inky Dionysus bag. In contrast Iggy dons a daring leopard print belted suit, while Tyler, the Creator rocks a green double-breasted suit, finished with a gold tie and crisp white shirt. 


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