Gucci Is Selling $12 Sneakers - But There's A Serious Catch

Gucci is now selling virtual sneakers. 

$12 may be a steal when compared to what a pair of shoes from the fashion house usually cost, but you’ll never get to wear – or even see – these in person. Instead, Gucci is using virtual reality to bring the shoes to their customers. 

Gucci Is Selling $12 (Virtual) Sneakers https://t.co/BVGAsgadmR via @BoF

— You & Mr Jones (@uandmrjones) March 16, 2021

They’ve teamed up with tech company Wanna to target Gen Z customers who might not be able to afford a pair of Gucci sneakers – but still want to get in on the action. 

Next up, Military Air Max