G-Star Raw Drops UNDYED DENIM Collection

G-Star RAW presents the new UNDYED DENIM collection, consisting of untreated denim fabric. This natural method of making jeans reduces the use of harmful chemicals and significantly reduces the carbon footprint of the production. The styles of the new collection have not undergone any treatment that is harmful to the environment, such as being subjected to dyeing or washing processes, and the result is a natural look.

Undyed" is the motto of the new G-Star RAW denim collection. The women's and men's collections include untreated denim styles in trendy ecru. The key look for women consists of an oversized denim vest with a matching button-down mini skirt.

G-Star Raw has long been known for its innovative approach to denim fashion and its commitment to sustainability and the environment. The brand already uses recycled denim material and has set a goal to switch fully to sustainable cotton by 2030.