Gigi Hadid Designs Capsule Collection With Reebok Classic

A tribute to Gigi's passion for the original looks of the 90s.

POSTED 13.12.18 16:51 BY FIZZY STAFF

Reebok Classic gave Gigi Hadid the keys to their design archive, taking their existing working relationship to the next level: The supermodel was allowed to express her own vision of Reeboks Heritage Express. The result was a six-piece capsule collection seeing Gigi reinterpret the classic 'Freestyle Hi'.

While nostalgia is defined as a "longing" for the past, Gigi wants her collection to inspire woman to look to the future: to push boundaries, oppose expectations and find the best possible version of themselves.

"This collection stands for reinterpreting strong designs of the past - for the world today, for women who define and dare to break conventions. I wanted classic Reebok silhouettes with new cuts, fresh colors and materials. "

To bring Gigis' vision of the future to life, Gigi and Reebok Classic created together a further developed version of the Freestyle Hi - the 'Freestyle Nova Ripple'. Gigi and Reebok opted for weatherproof, textured leather and gave the sneaker an extra thick riffled sole, inspired by Gigi's preference for Hi-Top sneakers. The two Gigi-designed color variations adorn discreet neon accents – a tribute to Gigi's passion for the original looks of the 90s.

In addition to the Freestyle Nova Ripple, the collection also includes two customizable T-shirts, each of which can be shortened to present a unique look. With the help of two 'GCrop' cut lines on the back the items can be customized to any length desired. Complementing the "Reebok x Gigi Hadid" capsule collection are two further new editions of the Reebok Aztrek, Reebok's groundbreaking off-road running shoe from the early 90s. In collaboration with the shoe technicians of Reebok Classic, Gigi experimented with structures and used leather overlays as well as seasonal details.