Get Lashes For Days With Rihanna’s First-Ever Fenty Beauty Mascara
Now your lashes are gonna be poppin’ like Riri’s.
Shortly after Rihanna blessed us with her G.O.R.G.E.O.U.S snap shadows eye palettes, she is already preparing to release the mascara of our dreams, the Full Frontal Mascara.
As its name would suggest, the mascara promises to volumize, lengthen, lift and curl eyelashes. You don’t have to worry about smudges because the beauty mogul’s first-ever mascara is also water resistant.
The long-wearing mascara will debut with one true black shade aptly named “Cuz I’m Black,” and will feature a unique flat-to-fat brush applicator, designed to achieve Rihanna's very own full lash look. Riri described the dual-sided brush as one “that lifts lashes on the fat side, and defines & curls on the flat side.”
The full frontal mascara is now available for pre-order, priced at $24 USD, and will officially be available starting January 16 at Sephora, Sephora’s website, #SephoraInJCP and Fenty Beauty’s website. For those based in the UK, head to Harvey Nichols to pre-order yours now.
Next Up, Rihanna Teamed Up With Adam Selman For A Sexy And Playful Savage X Fenty Valentine’s Day Collection
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