Pacsun Celebrates Gender Free Fashion
Gen Z fashion icon Emma Chamberlain and model Bryce Anderson appear in new campaign.
Pacific Sunwear of California, or more than not, referred to as, Pacsun, has released a new summer collection. It is surely one to take a look at! Unlike any collections released previously, the focus of this campaign is to embrace gender fluidity and individuality. A gender free range of clothing allows every beautiful being to feel comfortable and dismantle typical social norms in the world of fashion.
This dazzling summer campaign with the bold message of inclusivity, features internet superstar/icon/queen, Emma Chamberlain. Tie-dye sets, eccentric knitwear and funky denim are highlighted with our YouTube goddess’ presence. Chamberlain adds, “We curated and styled our own looks for the Pacsun shoot and I found myself really gravitating to the gender free selection.”
Charlotte D’Alessio, Herzen Clerge, and Bryce Anderson were also some beautiful faces participating in this campaign. A heartwarming statement from Anderson, regarding his experience in the campaign—“Participating was a message to my past self and kids today that brands are evolving just as you do during your youth and with space to evolve in your identity such as clothes, it’s a healthier growth.”
Pacsun has assured consumers that moving forward, they will be one hundred percent committed to creating a safe space with clothing, for everyone to enjoy. Another amazing touch is Pacsun’s current partnership with the Fashion Scholarship Fund to produce a gender neutral capsule collection.
Check out Emma Chamberlain’s favorites here.