Furla’s Nail Bar On Wheels Takes Over Milan Fashion Week
A bus, but make it beauty.
Milan Fashion Week just got a playful shake-up, courtesy of Furla. Forget polished runways—Furla parked a double-decker tourist bus and turned it into a full-blown nail salon on wheels. Dubbed the Furla Iride Nail Bar, the activation marks the debut of the brand’s new “Come Play With Us” platform, a multi-year experiment in making fashion feel like fun. Inside, handbags and nail polish speak the same glossy language, turning a manicure appointment into an art installation.
Meet Iride, The New It-Bag
Center stage is the Iride bag, Furla’s newest icon named after the Italian word for rainbow. Think bold mini hobo or crossbody shapes anchored by a diamond-cut arch logo. It comes in high-impact shades like blush pink, paprika, ruby, and jade green—basically, a Pantone chart for extroverts. For Fashion Week, Iride also gets playful upgrades: a teddy-fabric version in cozy hues and a studded suede edition that’s half-soft, half-sharp.
Nails, But Fashion
The bus itself is wrapped in Furla’s campaign colors, dripping with vibrant motifs, and stocked with custom nail wraps and stickers that mirror the Iride palette. First, press and insiders got an exclusive preview, and then the public climbed aboard to snag manicures that doubled as mini runway moments. It’s fashion reimagined as a sensorial ritual—because nothing says self-expression like matching your bag to your nails.
A New Chapter of Play
This rolling nail is the opening act of Furla’s larger mission to fuse color, joy, and Italian craftsmanship with everyday rituals. Milan, the city that helped shape the brand’s DNA, becomes the first stage for a journey that’s less about rules and more about play. Consider it an open invitation: come for the bags, stay for the beauty, and leave with a manicure that’s pure Furla.
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