Furla’s Nail Bar On Wheels Is Serving Milan Fashion Week Realness
Bags, polish, and a bus full of color.
Furla just hijacked Milan Fashion Week with a beauty playground you can literally ride. Picture this: a tourist double-decker transformed into the Furla Iride Nail Bar, where handbags and manicures live in the same technicolor universe. For two days only, Milan gets a moving beauty salon where self-expression comes dipped in glossy polish and luxury leather.
Meet Iride, Your New Plus-One
The star of the show is Furla’s newest bag, Iride. She’s all curves and sparkle, a diamond-cut take on Furla’s classic arch logo. Available as a mini hobo or crossbody, she’s basically designed for outfit alchemy. The color story slaps too: jade green, paprika, ruby, blush, sakura. Think rainbow energy bottled into one accessory that dares you to play louder.
From Nails to Narratives
The campaign isn’t just about product; it’s a vibe. Manicures in the same bold palette as the bags, custom wraps, stickers, and sculptural visuals make the everyday ritual of painting your nails feel like an art performance. Furla is literally telling you: stop blending in, start living in color.
Fashion That Moves
The Iride Nail Bar hits Milan on September 24th for press and insiders, then opens September 25th to the public. It’s not just another campaign drop — it’s fashion joy in motion, rolling through the city and inviting everyone to join.
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