Fresh All Over: The New Deo Trend

Sweat no more.


Full-body deodorants are becoming a thing! Yeah, no more just swiping under the arms. We're talking an all-over fresh vibe, from head to toe.

Let's zoom in on the VIPs of this whole full-body deo saga: Lumē, Ban, and Hume Supernatural. These brands are like the cool kids on the block, each with their take on keeping us smelling fab from every angle.

Starting with Lumē – it's a revolution founded by an OB-GYN, Dr. Shannon Klingman. She noticed a gap in the market during her residency, seeing women misdiagnosed with bacterial vaginosis when it was just... well, body odor. Armed with mandelic acid and a vision, Lumē was born, offering a deodorizing solution that's gentle yet effective for the entire body. It's like the superhero of deodorants, swooping in to save the day (and our noses). With over $100 million in sales, it's clear they're onto something big.



Then there's Ban – stepping into the ring with a formula that's all about tackling bacteria head-on. Knowing that astringents under the arms can work wonders, they've taken this principle and applied it to a full-body context. It's like they've weaponized their deodorant with alpha-hydroxy acids and beta-hydroxy acids to battle body odor wherever it lurks. Its science meets freshness in a bottle.



And let's not forget about Hume Supernatural – they've launched a cream format that's taking over shelves and changing minds about what it means to be fresh. With their products now popping up in over 2,300 retail locations, they're making all-body deodorant not just a choice but a lifestyle. 



So, what do you say? Ready to give one (or all) of these a shot and see if they live up to the hype? I'm all in for a little experiment.