Four Pinterest Fashion Aesthetics To Embrace This Summer

If you’re tired of the classic top-and-shorts outfits.

POSTED 28.05.26 06:21 BY ANNMARY MAILYAN

I don’t know about you, but I find dressing up in summer the hardest. Layering barely works because of the heat, so I often end up wearing a simple dress or the classic top-and-shorts combination. Which, let’s be honest, is comfortable and cute but rarely leaves much space for experimentation and self-expression.

That’s where the Pinterest aesthetics come to save the day—or the season, to be more precise. The platform is full of different fashion directions for every taste that are surprisingly easy to incorporate into your wardrobe. So if you, like me, struggle with summer fashion, here are four styles worth trying.

Mermaidcore

Mermaidcore is an ocean-inspired fashion trend that gained a new wave of popularity in 2023 after the release of The Little Mermaid live-action adaptation and has stayed relevant ever since. It embraces ethereal, slightly mysterious siren energy that feels perfect for summer and seaside vacations.

The styling formula is fairly simple: Mermaidcore revolves around aquatic shades, shimmering fabrics that resemble fish scales, and accessories featuring pearls, shells, beading, and other sea details. To complete the look, try siren-eye makeup and a wet-hair style, though soft curls work beautifully as well.

Coquette

If you’re leaning toward a more romantic, hyper-feminine vibe, Coquette is the style to choose. After all, what better season is there for delicate dresses, flowy maxi skirts, and lace shirts? It’s hard to define this aesthetic in a single phrase because it feels like a blend of vintage fashion, old-European elegance, and almost doll-like charm. It features pastel colors, ruffles, ribbons, bows, and jewelry that feel soft yet intentional.

Makeup usually stays close to natural with glossy lips and rosy cheeks, while hairstyles range from loose curls to braids and pigtails decorated with cute accessories.

Fairycore

If words like "whimsical," "nature," and "woodland magic" resonate with you, Fairycore may become your ideal summer aesthetic. The name is quite self-explanatory: it romanticizes the mythology of fairies, creating a dreamy and otherworldly atmosphere.

It features an earthy palette with occasional pastels, airy fabrics, soft layering, and nature-inspired accessories—floral crowns, charms, crystal pendants, butterfly clips, and straw bags. Colorful eyeshadows and slightly messy curls fit beautifully in here.

Downtown

I know what you’re thinking: all these styles sound lovely, but the ultra-girly looks definitely aren’t for everyone. So, here’s an option for people who prefer something moodier. Downtown combines grunge, streetwear, and urban fashion, blending edgy outfits with relaxed minimalism.

It revolves around darker and richer colors; oversized silhouettes, like tees, baggy jeans, and bombers for a cold evening; vintage-inspired prints; and classic canvas sneakers. My favorite part is probably the makeup and hair. Downtown embraces an intentionally undone image, so think shaggy haircuts, messy buns or ponytails, and smudged, “slept-in” eye makeup.

Explore my Fizzypicks to find the best pieces for each of these aesthetics.

Como asymmetric floral-appliqué silk minidress | Zimmermann

ZIMMERMANN
Como Asymmetric Floral-Applique Silk Minidress
$2350

Four Pinterest Fashion Aesthetics To Embrace This Summer

Mermaidcore

Coquette

Fairycore

Downtown

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