Coquette Beauty Is Here To Stay

Hailey Bieber is a fan.


Characterized by hair bows, Bambi eyes, and blush pink everything, coquette beauty is the whimsical aesthetic leading the 2023 beauty trends. 

Whether your main source of glam inspo comes from #BeautyTok or high fashion runways, you’ll be seeing the trend everywhere this year.

By definition, the coquette aesthetic channels an angelic sort of old-school beauty that draws upon notions of hyper-femininity and flirtation. According to Beauty Daily by Clarins, coquette beauty is the number one rising beauty trend on TikTok so far this year, with 1.7 billion views (and counting) on the app. 

@zoekimkenealy coquette makeup tutorial! This is based on the infamous art of seduction book 😅 I love the archetypes laid out and thought each one would be an interesting makeup look in a series. #coquette #coquettemakeup #coquetteaesthetic #artofseduction #artofseductionseries #madisonbeermakeup #madisonbeermakeuptutorial ♬ Photo - RICEWINE

Once TikTok’s algorithm has decided you’re a candidate for consuming coquette glamour content, prepare for an influx of inspiration that feels like it was plucked from a  live adaptation of a Jane Austen novel.

As told by TikTok and its makeup artists and creators, true coquette beauty is not complete without a high concentration of pink products distributed between eyeshadow, blush, and lipstick.

Next, the eyes come alive with doll-like lashes, a swipe of liquid liner, or a brightening burst of white eyeliner on the waterline for a doe-eyed effect. And finally, pearl finishes are added via iridescent highlighters to the high points of the face, like the brow bone and cheeks, for an ethereal glow.

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