Foot Locker Europe Gives Back To Their Communities W/ Special Holiday Launch
In the spirit of unity, gratitude and hope.
In collaboration with Not3s, Priestess and Red Star FC, Foot Locker Europe creates a holiday campaign that focusses on the true spirit of the beloved holiday season. The goal is to support their communities across Europe by teaming up with these young creators.
Each talent chose an individual value and expressed what it means for them personally. Their ideas have been brought to life in a unique and meaningful way.
In the spirit of unity, Not3s visited a youth center in his hometown of East London and created a mini-studio for local children. As youth centers have always played an important role in Not3’s life, he’s committed to show the upcoming generation some love. Not3s spent the day teaching young aspiring musicians, helping them find their voice by writing lyrics and creating beats with ‘em - the final track drops soon!
Highlighting the spirit of gratitude, Italian artist Priestess created a sample package for young rap and trap artists. It’s a heart-warming reminder of the help she received at the very beginning of her career. Priestess relied on viral linking with other artists and sampling tracks as she tried to break into the industry. The sample package will be published online as a download by Foot Locker.
The Parisian football club Red Star FC decides to highlight the spirit of hope. The club's Red Star Lab initiative was launched ten years ago by amazing volunteers, promoting young Red Star players in football and beyond. For the campaign, the team led the local youth on a ramble through photography. The photographs will be presented at the club for the last game of the season on December 13th.
Illustrators such as Franky Sticks, Tim Easley and Elzeline Kooy have interpreted the holiday values in their very unique works of art. Each imprint appears on limited-edition tote bags that will be available in selected stores only.
The holiday drop includes classic favorites like the Nike TN 1, the Puma RS-X3, the Nike Air Force 1 and the Adidas Ozweego in exclusive Foot Locker color palettes.
Cop the collection in store or online at footlocker.eu.
Next Up, Nike's Short Film “Sun” Will Inspire You To Never Give Up
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