FILA Launches CASA FILA Collection and Bold "Bellissimo" Campaign
Dolce Vita.
Founded in 1911, Italian sportswear icon FILA is renowned for its commitment to performance and style. Their dedication to both is evident in the intricate details of their apparel and the functionality of their footwear. Now, FILA ushers in a new era of fashion-forward sportswear with the CASA FILA Collection and the accompanying "Bellissimo" campaign.
Inspired by the traditional country club scene, the "Bellissimo" campaign reimagines it as a world where high performance meets high fashion. Through a series of beautiful vignettes, the campaign showcases the new CASA FILA Collection and encourages fans to embrace all aspects of sports and leisure. It celebrates the synergy between sport and style, honoring the dedication of athletes and the joy of sport itself.
While the "Bellissimo" campaign draws inspiration from classic country clubs, the CASA FILA Collection is designed for both the green and the dance floor. Available in sizes XS to XXL, the size-inclusive collection offers menswear, womenswear, and footwear options.
Taking cues from the recent surge in popularity of pickleball, golf, tennis, and running, the collection incorporates the style aesthetics of each sport. Expect to see sweater vests, tennis skirts, athletic shorts, and track pants in shades of green, blue, and cream. Footwear options include the Sanati, Corda Lux, and Axilus Lux silhouettes.
As FILA embarks on this new chapter in sportswear, they invite you to celebrate their rich Italian heritage and embrace the "la vita bella" spirit. The CASA FILA Collection is available now on fila.com, with prices ranging from $70 to $180 USD.
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