FENDI And Sarah Coleman Launch FF Vertigo SS21 Capsule

FENDI have joined forces with New York based artist to bring us a new take on the iconic FF logo.


Last year we saw the Roman house Fendi look to New York-based artist Sarah Coleman to give their Miami Design District boutique a revamp, and the brand has Coleman, known for the artful manipulation of designer materials tapped for their Summer 2021 capsule.

The collection brings us everything from breath-taking bags and accessories, to ready-to-wear pieces for all to cop. The collaboration has brought us a reinvention of the iconic FF logo, coming in a groovy wave-inspired motif bringing us the ‘FF Vertigo’.

Some of the most notable pieces from the psychedelic fuelled capsule include the peekaboo X-Tote, Baguette 1997, and the rain Poncho. The standout design is the Polaroid Close-Up 600 instant camera has been reborn and customized with the multicolor FF logo. The retro-themed camera is set to be available in Fendi Boutiques towards the end of the month.

On the collaboration, Venturini Fendi said “We always love to partner with new designers who share the values of Fendi, yet with their own personal style. Sarah not only values craft but challenges it with her subversive sense of humor, taking it into new directions”

The Fendi FF Vertigo Capsule Collection is available online and in stores worldwide. Check out the campaign video above.

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