Levi’s Launches New Star-Studded Campaign

To celebrate the birthday of the iconic 501 jeans.


It is crazy to think that one of the most classic jeans designs is turning 148 this year! Although perhaps this iconic style really has been around for what feels like forever. 

In honor of this big milestone, Levi’s are celebrating the birthday of the 501s by launching a campaign with a huge line up of seven creative talents that are said to reflect the positive attributes of this garment.

The seven talents include tennis player Naomi Osaka, model Hailey Bieber, influencer Emma Chamberlain, actress Barbie Ferreira, actor Jaden Smith, footballer Marcus Rashford and basketball player Shai Gilgeous-Alexander. 

The campaign reflects how this timeless piece can be worn in a number of different ways on a number of body types and ages. Levi’s have also included a nod to sustainability throughout the campaign, as they mention their Water<Less process which hugely reduces the water needed to make the denim.


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The campaign will conclude on May 20 so be sure to stay tuned to their socials in order to be kept in the loop.


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