
fatjoe Review: Is Their Link-Building Service Worth it?
We break down the pros and cons.
Marketing your business can be a lot of fun. Creating content, working with incredible companies, and starting to see your hard work gain traction is always a winning feeling.
But let’s be honest, it can also be incredibly time-consuming, tedious, and a bit of a broken record from time to time.
As exciting as it can be to work on creative campaigns or see stellar results come through, the relentlessness of keeping it all up and staying on top of the latest strategies can be a killer.
This is why businesses often opt to outsource key areas of the marketing process to experts who just get it.
Think about it. With PR, social media, content marketing, SEO, advertising, email marketing, and everything else in between, it’s a lot to keep on top of. Even with a huge marketing team, it’s a big responsibility.
So the idea of bringing in seasoned experts to do their thing is always appealing.
And that’s certainly the case when it comes to link-building.
Link-building is such a specialist and time-consuming part of your SEO strategy that if you’re not on the ball, you’ll drop it. This is why outsourcing can be so crucial.
And when you think of (or even Google!) link-builders, you think of the OG agency, fatjoe.
Who is fatjoe?
Forget the throwback rapper, the only fatjoe on the block you need to know about is the self-proclaimed original link builders.
As a specialist agency with a primary focus on link building and a full suite of complementary SEO services, they’been been around since 2012.
Founded by Joe Taylor, fatjoe has branded itself as an all-rounder for agencies. Primarily targeting SEO and marketing teams, they offer affordable services at scale.
So in this blog post, we’re going to break down a detailed fatjoe review to see if their link-building service is worth it.
What’s Link-Building and Why Should You Care
If you’re new to the world of link-building, you might be wondering what the fuss is all about.
But if you want to nail your SEO and stand a chance at ranking well in the SERPS, you need a bit of backlinking in your life.
Conducting your keyword research, having a content strategy, and optimising on-page is always going to be a must. But you can’t forget about your off-page SEO practices.
Google wants to recommend reliable, trusted pages whenever a search is made.
When you have a bunch of other websites linking to your content, it signals to Google that your stuff must be some of the best.
This is why backlinking is so important.
But at the same time, it’s not just a throw spaghetti at the wall and see what sticks kind of situation. You need to make sure you get it right.
So this is why you should care about the kind of services fatjoe offers.
What Services Do They Offer?
It’s safe to say that fatjoe is most known for its blogger outreach service.
This is the service that creates natural, in-content backlinks for your business. It starts at £60 and has a guaranteed 14-day delivery timeframe.
One of the best parts is that you get to choose the authority you’re looking for, with DR10+ to DR60+ options available.
There’s also niche edits (links placed in existing content) and infographic outreach (placing your infographics on sites) among other options in this category.
But depending on what you might be in the market for, they also offer;
- Digital PR: PR campaigns, media placements, press release distribution, and the like.
- SEO: Keyword research, content planning, and more.
- Content Writing: Blog and article writing, press release creation, and copywriting.
- Design & Video: Infographic design, social ads, and so on.
These can make great bolt-ons to your orders, but for the purpose of this review, we’re going to solely focus on their backlinking service.
Let’s get into it.
The Pros of Using Their Blogger Outreach Service
So first up, there’s the price.
It’s fair to say that they’re beyond competitive.
At the most affordable price point on the market for those looking to do link building at scale, fatjoe is hard to beat.
So if you’re looking for volume at the best value, you’ll find it here.
Then there’s speed.
If you don’t want to wait forever for your links to hit, you’ll love their two-week turnaround.
Finally, we have the quality.
Finding a reliable service you can trust isn’t easy in the world of business. But these guys have standards they won’t compromise on. Their outreach is genuine, all the content is written to order by real people (they have stringent AI policies) and placed on sites with insanely high relevance.
The Cons of Using it
But this wouldn’t be a fair and impartial review if all we did was focus on the good.
Because there are reasons why you wouldn’t want to work with them too.
If you’re looking for something bespoke, fatjoe are not the guys for you.
They focus on speed for a reason. They offer a white-label bulk service that delivers links. No more, no less.
It’s also not an ask me anything kind of deal.
While the team is friendly, knowledgeable, and there’s support around the clock, it’s not done on a consultancy basis. If it’s advice or a strategy you want, this isn’t going to work for you.
Other Things to Note
One thing that definitely stands out here is their expertise.
fatjoe isn’t just churning out links like nobody’s business, they know their stuff. You’ll get quality do-follow links from reliable sites within the DR range you choose, and they won’t be duplicates.
Again, they do have other services that you can dig into – which can make it like an all-you-can-eat SEO buffet. So, it’s important to bear that in mind.
Final Verdict: Is fatjoe a Good Investment?
Our honest answer? Yes.
They’ve been in the game for longer than most, and they’re trusted by thousands of clients from America to Australia.
If you’re looking for a fully customisable service, then perhaps you’d be better off elsewhere. But if you know you want quality links in volume, for a great price, and without having to wait forever for them, fatjoe are the go-to guys.