Even Your Social Media Wants You To Register To Vote This Election

and they’re not the only ones…


The most uncertain, and debatably important, US presidential election in modern history is coming just around the corner, and many social media platforms are doing the final major push to get users to register to vote.

The efforts align with the registration deadline, which passed this weekend on October 3rd, which prompt efforts from platforms like Twitter, Facebook, and Snapchat for users to get registered and head to the polls, whether through online, mail, or in-person.

Celebrities all over the states have used their influence on social media to encourage new registrations, from the likes of Taylor Swift, Rihanna, LeBron James and many others, all urging their followers to be part of creating the change they want to see in the country. Even the beauty-mogul and reality TV star, Kylie Jenner, shared a post insisting her fans to vote with a step-by-step guide in her stories.

Snapchat stated that it helped 900,000 of its users to register to vote with its new voter-focused programming and the help of their popular creators, like Snoop Dogg and Arnold Schwarzenegger. The election-related content and tools are aimed at informing young Snapchatters (many of whom are first-time voters) about issues and the candidates, with the aim to get them registered.

Facebook, and its younger sister Instagram, both established informational hubs at the top of their page which provides users with all the necessary information they may need. It shows up at the top of the feed and in notifications, while also having “voter” stickers available to use on their stories. According to Facebook, 2.5 million users have registered to vote through either Facebook, Instagram or Messenger.

The most politically engaged is of course Twitter, with its ‘US Elections’ tab. The tab provides all the information about local candidates running in your area, as well as news articles related to the election and informational resources for voter registration.

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