How Are Video Games Changing Fashion Trends?

Esports has become a cultural phenomenon that has taken the world by storm. With millions of fans watching their favorite gamers wrestling in the PvP arena, it's no surprise that the industry has caught the attention of major fashion brands. So let’s look at the impact of esports on fashion, collaborations between fashion brands and cyber sports organizations, and famous names in the industry who have turned out to be avid gamers. We have a lot of interesting facts to surprise you with.

Celebrities Who Play Video Games

Just like millions of gamers around the world, many celebrities enjoy playing video games in their spare time. Some of them have even become influencers in the gaming community:

• Henry Cavill —  Surprisingly, Superman in the DC Universe is a real fan of video games. Henry Cavill once said that he preferred playing video games at home to hanging out with friends. The actor's favorite game is World of Warсraft, and he has even mentioned that due to the intense WoW session, he almost missed the important call, telling him he successfully got to play Superman.

• Mila Kunis — The star actress, the wife of Ashtor Kutcher, and just a beautiful woman admitted that she played WoW and even ordered the WoW carries service to level up her character and move further in the game.

• Robin Williams — Robin Williams was an avid fan of video games. As you know, he even named his daughter Princess Zelda from The Legend of Zelda video game series.

• Post Malone — The musician is a big fan of the Call of Duty video game. He is a HyperX ambassador and has been seen wearing clothes, headphones, and other merchandise from the gaming brand.

• Drake — The rapper is a well-known gamer. He has also been seen wearing gaming-inspired clothing, including a sweatshirt with the logo of the esports team he co-owns — 100 Thieves.

These are just some of the celebrities who helped bridge the gap between esports and fashion, showing that the two industries can coexist and even complement each other.

Esports and Fashion Collaboration

The development of the esports market has made other trend-conscious industries change their creative and marketing approach. This is how the intersection of esports and fashion has led to landmark collaborations between fashion brands and cyber sports organizations:

• Razer and Dolce & Gabbana presented a limited-edition collection that reflects both the style of modern gamers and the future of fashion. In addition to clothing, a gaming chair and headset will also be released as a part of this esports apparel brand collaboration. There will be a total of 1,337 items available for purchase — all released at the end of 2023.

• Another example is the collaboration between Louis Vuitton and the popular video game — League of Legends. The French luxury fashion house has designed a special case for the League of Legends World Championship trophies and introduced a line of clothing inspired by the game.

• Ralph Lauren has launched a new collaboration with G2 Esports company that works with some of the biggest gaming brands — from Fortnite to League of Legends. Ralph Lauren will now be the G2 team's official outfitter.

Esports apparel brand collaborations are not limited to high-end fashion brands. For example, HyperX has released several clothing lines in collaboration with real sportswear manufacturer Champion. Adidas has several esports partnerships, including a shoe collaboration with Team Vitality and Fortnite streamer Tyler 'Ninja' Blevins. Puma is another sports brand that has entered the esports industry and made deals with legendary teams like Gen.G Esports, Na'vi, EVOS Esports, and others for official Puma jerseys and collaborative apparel lines.

Gamers Who Have Influenced Fashion Trends

It may seem that the influence of cybersports on the fashion industry is already huge and that there is nothing to make it even more significant. Yet, there is still something to surprise you with. Esports players have also become influencers in the gaming community, and their personal style has an impact on the fashion world globally. Here are some of the prominent examples:

• Søren "Bjergsen" Bjerg — The Danish League of Legends player has been featured in a campaign for the fashion brand H&M, showcasing his personal style and love for gaming.

• Matthew "Nadeshot" Haag — The former Call of Duty player and current CEO of 100 Thieves has been featured in campaigns for the fashion brands Champion and Adidas.

• Tyler "Ninja" Blevins — The popular video game streamer signed a deal with Adidas and released a limited edition run of "night joggers," which sold out almost immediately.

High fashion and esports appear to be two worlds apart, with fashion enthusiasts and gamers being considered as entirely separate demographics, consumers, and purchasers. However, with the climbing success of the billion-dollar gaming industry and huge popularity of cyber athletes, it's no wonder that fashion has turned its attention to video games.

What's the Future?

The influence of esports on fashion is undeniable. Collaborations between apparel brands and esports organizations have resulted in some iconic products that have captured the attention of fans around the world. As the esports industry continues to grow, we can expect more collaborations between fashion brands and esports organizations.