Meet ERL’s ‘Made in California’ Collection

Eli Russell Linnetz’s latest Spring/Summer 2024 collection infuses the essence of West Coast Living.

POSTED BY EMMA FISHER

ERL,  the brand of California native Eli Russell Linnetz, is a talking point once again with their latest Spring/Summer 2024 collection titled 'Made in California.'

True to its roots, ERL infuses the essence of West Coast living, capturing the carefree spirit of California in each garment.

 

 

The collection embraces ERL's signature skater style, drawing inspiration from the retro vibes of the West Coast. Unlike previous seasons, which delved into high school nostalgia, this collection takes a broader look at California's diverse landscape, incorporating elements beyond mere garment silhouettes.

 

 

At the heart of the collection are the shearling pieces, notably the pair of yellow shearling chaps priced at $28,000. These luxurious but statement-making items steal the spotlight, embodying Eli Russell Linnetz's commitment to quality. 

From multi-sized denim jeans to plaid boxer shorts, from hoodies to elongated shorts, the collection offers a versatile selection that caters to the tastes of the brand's audience.

In addition to the apparel range, ERL is expanding its horizons with the launch of its e-commerce site and plans for a retail store on Abbott Kinney Boulevard. Eli Russell Linnetz’s vision extends beyond fashion; it encompasses a lifestyle that celebrates creativity, community, and the spirit of California.

The 'Made in California' collection is available now.

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