Dua Lipa Is The New Face Of YSL Beauté’s Latest Fragrance
The ultimate cool girl.
Dua Lipa is bringing a fresh face and a flare to YSL Beauté as the face of their new feminine fragrance.
Since the release of her self titled album in 2017, Dua Lipa has embodied the eccentric feel of today’s youth with an elegant edge. After her 2019 Grammy win for Best New Artist, Dua Lipa is doing something completely new to her. She has described as “the voice of her generation,” by the International General Manager of Yves Saint Laurent Beauté, Stephan Bezy, in a press release. Making this reason that she is the face of the brands' new fragrance.
In her Instagram post, she described the opportunity as a dream come true as she has been a fan of the brand for a while. She accompanied the announcement with a sneak peek at the campaign, which was shot by filmmaker/photographer Nabil.
Dua Lipa even got to play a small part in creating the scent. The campaign is set to launch in September and Dua Lipa is sure to bring something special to it.