Dua Lipa And Puma's Palermo Celebration
Set the scene for Italy.
The global pop star and the sportswear brand have joined forces for a stunning campaign that showcases the Palermo, a timeless sneaker inspired by some of Europe's most iconic cities. The campaign was shot at a historic Italian villa, where Dua Lipa and PUMA hosted a special dinner party with the Palermo as the guest of honor.
The Palermo is a low-top sneaker that features a tag on the upper, a T-toe construction, and a classic gum outsole. It is available in a range of new and vibrant colorways that can be easily paired with different outfits. Dua Lipa styled the sneaker with oversized sportswear, jeans, and team-colored tricots, creating a contemporary terrace look.
The campaign images, photographed by Francesco Nazardo, capture the playful and candid mood of the dinner party, as well as the beauty of the villa's fresco artworks and fresh produce.
Dua Lipa expressed her excitement about the campaign and the Palermo sneaker, saying: "Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style".
The Palermo is part of a series of PUMA sneakers that honor some of Europe's most famous capitals, including London, Oslo, and many more.
The PUMA Palermo is now available at PUMA.com, PUMA flagship stores, and selected retailers, with more releases coming in 2024.