NOCTA Is Launching Another Outerwear Collection
A second release of Drake’s highly emancipated Nike sub-brand is ahead of us.
For the past few days, Drake has been teasing his fanbase on social media with style previews of the new NOCTA collection which is coming out this week.
The Toronto-raised rapper posted pictures promoting pieces from the brand’s upcoming line on his Instagram where faces such as London drill rapper Central Cee or US professional skateboarder Ishod Wair were among the models for its campaign.
Following the very first release in December 2020, the new GORE-TEX Capsule line brings another batch of outdoor gear, including Tech and Polar Fleece jackets, foam-insulated gilet, heavyweight cotton-polyester fleece hoodie and much more.
According to Nike, Drake’s clear affection for 'the Swoosh' shows how dedicated to the whole collaboration he has been. While growing up, Nike meant everything to him - now he wants to realize his former thoughts and share them with the world through the label.
“I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.” Drake said.
Later he added: “I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.”
Despite being one of the newest labels on the market (founded at the end of 2020), NOCTA has already seen huge success among the sneakerhead community - its first collection sold out instantly and the same is expected with the upcoming one.
As a direct reference to Drake's nocturnal creative process, the brand’s main mission is to create functional and comfortable clothing for everyday life, easily adaptive to different environments. Using High-Tech materials such as GORE-TEX INFINIUM or Polartec®, Nocta is striving to make clothes for those on the move.
"But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts," the rapper said.