Damien Hirst Just Turned Dom Pérignon Into A Kaleidoscope

I have a feeling this is the kind of champagne bottle you would keep long after the champagne is gone.

Dom Pérignon has linked up with Damien Hirst for its 2026 limited edition, and instead of simply putting an artist's name on a fancy bottle, Hirst has completely absorbed the house's iconic shield into his kaleidoscopic universe.

The result is colorful, hypnotic and very much designed to be looked at.

The Dom Pérignon Shield Got a Makeover

Hirst took the familiar Dom Pérignon shield and turned it into the starting point for a much bigger composition.

Inspired by his Kaleidoscope series, the design surrounds and repeats the shield in dense symmetrical patterns, creating something that feels part stained glass, part mandala, part very expensive art object.

The interesting thing is that the Dom Pérignon identity hasn't disappeared underneath all that color. The shield is still right there. Hirst has simply made it part of the artwork.

Even the matching gift boxes carry the full kaleidoscopic design, with the shield sitting at the center.

Yes, Those Are Hirst's Butterflies

The Kaleidoscope series originally used real butterfly wings arranged into elaborate geometric compositions.

For Dom Pérignon, Hirst translated that visual language into a new pattern built around miniature versions of the champagne house's shield.

That makes the collaboration more interesting than a random luxury-brand artist mash-up. Hirst's work has long been fascinated with repetition, transformation, beauty and mortality, while Dom Pérignon's entire existence is built around transforming grapes, time and a particular year's harvest into something completely different.

Even the word “assemblage” connects the two. In Hirst's work, fragments are brought together to create a new image. In Champagne, assemblage is part of the winemaking process.

It's a surprisingly neat little connection.

One Bottle Went Deep Blue

Dom Pérignon Vintage 2018 gets the darker treatment.

Deep blue and violet tones create a much moodier version of the kaleidoscope design, with the house associating the palette with infinity and spirituality.

It makes the bottle feel almost cosmic. The pattern seems to keep expanding even though it is wrapped around a very physical object sitting on a table.

Exactly what you want from a collectible bottle.

The Rosé Went Full Pink

Rosé Vintage 2010 takes the opposite route, moving into warm pink, magenta and red.

The palette connects to the Pinot Noir that plays such an important role in the rosé, while giving the bottle a much more dramatic, almost candy-colored presence.

The silver Dom Pérignon shield cuts through all that warmth, keeping the design from becoming one giant pink blur.

The two bottles therefore feel like siblings rather than duplicates: the Vintage 2018 is cooler and more mysterious, while the Rosé 2010 is louder and more sensual.

Dom Pérignon Has Been Collecting Creative Friends for Years

Hirst is hardly the first creative heavyweight to get involved with Dom Pérignon.

The house has built a long-running relationship with artists, designers, musicians and other cultural figures, including Andy Warhol, Jeff Koons, Takashi Murakami, Karl Lagerfeld, David Lynch, Marc Newson, Lenny Kravitz and Lady Gaga.

That history makes the Hirst collaboration feel less like a one-off marketing stunt and more like another chapter in a very deliberate creative identity.

Dom Pérignon has basically decided that its bottle is part of the culture around the Champagne, not merely the thing containing it.

This Is the Kind of Bottle You Display

And that's ultimately what makes this collaboration work for me.

A limited-edition bottle can easily become a slightly more expensive version of something you were already going to buy. Here, the packaging has enough personality to become part of the object itself.

The Dom Pérignon x Damien Hirst Vintage 2018 Limited Edition Gift Box is priced at £230, while the Rosé Vintage 2010 version is £405. Both are available through Selfridges in London.

Whether you actually open them or not is another question.

Personally, if I had one of these sitting on my shelf, I'd have a very hard time throwing the bottle away.

Some champagne bottles are empty containers.

This one is basically already an art piece.