Dior Partners with Lewis Hamilton
Unveiling the B44 Blade Sneaker.
Dior continues to push the boundaries of fashion and innovation with the release of the B44 Blade Sneaker, a collaboration with guest designer and Formula One star, Lewis Hamilton. This new addition to Dior’s Lifestyle Capsule blends high-performance inspiration with bold luxury aesthetics, offering a fresh, dynamic look for modern style enthusiasts.
The B44 Blade Sneaker stands out with its sculptural, futuristic design, featuring voluminous silhouettes and curved lines reminiscent of early 2000s sportswear. With its vibrant color palette—including striking shades of orange, purple, blue, and green—the sneaker radiates energy and confidence. Designed for both form and function, the shoe’s chunky sole and microfibre canvas insets provide texture and support, while the Dior logo and a custom shoelace charm add a signature touch of sophistication.
This release is part of Dior’s ongoing mission to blend luxury with everyday practicality, creating pieces that seamlessly transition from casual streetwear to more refined occasions. Hamilton’s involvement speaks to the brand’s evolving approach, where influential cultural icons collaborate to inject their personal experiences into Dior’s vision.
The B44 Blade Sneaker reflects the label’s broader ambition to stay relevant and adaptable in today’s fast-changing fashion landscape, following in the footsteps of previous partnerships with global names like K-pop sensation Jisoo, music icon Rosalía, and Olympic gold medalist Elaine Thompson-Herah.
Available in limited quantities, this exclusive sneaker is now ready for purchase at Dior’s online store, offering a stylish and comfortable choice for those who seek the perfect balance between luxury and everyday wear.
Connect with Facebook