Desigual x Collina Strada: Reconnect With Your Inner Child

Step into a world where childhood dreams meet cutting-edge style. Desigual’s second collab with visionary American designer Collina Strada, titled My Best Friend and I, is here to remind you that magic isn’t just for kids—it’s a state of mind. Available at all Desigual points of sale, this collection is set to shake up key markets from France and Germany to Japan and Mexico.

A Journey Through Imagination

Inspired by the playful notion of an imaginary friend, Collina Strada invites you to explore the many facets of your personality. Her designs mix unexpected color clashes—vivid prints, bold tartan backdrops, abstract watercolor florals, and even dark sunflowers—with a nod to nostalgia. It’s all about rediscovering that childlike wonder, where every garment is a ticket back to carefree days of dreaming big and playing hard.

Mix, Match, and Make a Statement

From oversized crop jackets with quirky 3D pockets to striking slip dresses with asymmetrical lace hemlines—and yes, even jorts with playful straps—this collection blends masculine and feminine silhouettes into a liberating, genderless wardrobe. With fabrics ranging from denim to satin, lace to rib and mesh, it’s a celebration of mix-and-match freedom. And keeping true to Desigual’s ethos, every piece is crafted with sustainability in mind, using eco-friendly BCI cotton, LENZING™ ECOVERO™ viscose, and recycled polyester.

Campaign Magic

Captured by photographer Charlie Engman, the campaign stars it-girl Delilah Belle as she roams her cozy, retro-inspired home alongside her whimsical imaginary friend—a little monster that’s as endearing as it is mysterious. With hues and shapes that evoke your fondest childhood memories, this visual story is all about reconnecting with your most authentic self.

Rediscover Your Playful Side

Get ready to relive the magic, one playful piece at a time.