Daily Paper Take Hip Hop Inspiration for SS22.

Dutch streetwear label Daily Paper has released the visual campaign behind their upcoming Spring / Summer collection. Fans of the brand can expect a nostalgic ode to the style and sensibility of twentieth-century Hip Hop but with a more contemporary take on the silhouette. Some recognizable motifs used include all-over monogram sweatsuits in toweling fabric, bold patterns, classic tank tops, luxurious tracksuits, colorful bandana prints and bucket hats. 

On the new collection, Co-Founder and Design Director Abderrahmane Trabsini found himself being drawn to the company’s roots in 2008, as an online forum for African music, art, fashion and wider culture. 

“I enjoyed working on this collection a lot as Hip Hop has always been, and still is, a big inspiration to us. The influence of Hip Hop and its community had a significant impact on how Daily Paper came to life. First through telling stories around street culture on our blog which later evolved to become the fashion brand we are today.” 

Part Two of Daily Paper's docuseries Daily Life, featuring West-London rap duo BDE and FLEX. 

The Amsterdam-based label was founded fourteen years ago and has remained a mainstay not only on the high street but within youth culture, a difficult balancing act for many contemporary brands. Trabsini started the company with two childhood friends Hussein Suleiman and Jefferson Osei, initially selling occasional tee lines on the site. Demand for these shirts ballooned and the label was born. 

Referenced explicitly in the collection are the African Diaspora, with the Pan-African flag colors of red, black and green featured on a bandana design on a silky halter neck slip dress and a satin tracksuit. The colors symbolize sovereignty and togetherness across diasporic identities. 

Also featured are tailored pinstripe suiting, a blazer or mini-skirt to match and a traditional-meets-contemporary djella. Signature tracksuits, trenches and bombers make their return, ranging from chocolate brown, soft beige, mint green, light beige, soft pink and bright reds and yellows. Accessories include signature bags in a red monogram print alongside new raw denim bags, alongside caps and bandanas in graffiti print. 

Fans eager to get their hands on the new collection can access the first drop online and in-store from January 14th. 

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