Christina Hendricks Goes Full Glam With Joanie
Mad Men style.
Christina Hendricks just turned her love for vintage fashion into a full-on capsule collection with British brand Joanie, and it’s as lush as you’d expect. The Christina Hendricks x Joanie line serves up 12 “heirloom dresses,” all dripping with Old Hollywood glamour and cut with her signature curves in mind. Think velvet, jacquard, chiffon, and prints that feel more like rare perfume notes than everyday fabrics — fitting, since each dress is named after a flower used in fragrance-making.
Vintage Drama, Modern Attitude
Pieces range from the tie-front ‘Vetiver’ midi that channels 1920s smoking jackets to the sultry ‘Immortal Flower’ maxi in velvet and polka dot mesh. There’s also the ‘Neroli’ in deep green or Joan Holloway red (a cheeky nod to Mad Men), plus the mythical beast–print ‘Flowering Jasmine’ maxi Hendricks has already been spotted wearing. All crafted from responsibly sourced fabrics, the dresses elevate Joanie’s ethos of everyday whimsy into pure Hollywood drama. At £129, available in UK sizes 8–26, the line is as accessible as it is extravagant. Hendricks herself says it best: “I hope women feel beautiful, interesting, and ultimately themselves in these dresses.”
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