Casino Fashion Is Changing But It’s Still On-Point
In the 30s, women wore sparkly cocktail dresses while men slicked back their hair.
The impact casinos have had on fashion can’t be understated. In the 30s, women wore sparkly cocktail dresses while men slicked back their hair and donned their best braces to attend the hottest event in town. During the 60s and 70s, sharp suits were introduced in Las Vegas as the ownership and clientele changed, opening the door for the Swinging Sixties a cultural revolution.
Today, it’s more casual and relaxed as establishments allow visitors to forego the typical smart attire rules to enter. Some people might see this as a sign of the receding influence of casino fashion on popular culture, yet this isn’t the case. The trends might be changing, but they are still on point, just not for the reasons most people assume.
Live Games Mean Dealers Must Be Presentable
One area where fashion standards haven’t slipped is for the casino workers. While guests and visitors get a break from industry-standard dress codes, the dealer and croupiers are arguably held to a higher standard than ever before due to the introduction of live casino games.
As the feed is streamed to devices in real-time, the person in charge must wear formal clothing, such as a shirt, trousers and a tie or bow tie, to present the most professional version of themselves to customers. This is true of every game under the live umbrella, whether it’s live roulette, blackjack, poker or craps.
However, appearing professional has more than an impact on customers. It also creates workplace cohesion because employees feel part of a group, which results in a team all working toward one purpose. This is just one factor that has recently led to the industry expanding at a rapid rate.
Online Casinos Are Changing Peoples’ Perceptions
On the flip side, there has been a shift in fashion trends for players. Whereas once strict dress codes were in operation, they seem to have become more casual and less rigid. Today, it’s possible to gamble at a land-based casino in jeans, sneakers and a hoodie, as opposed to the blazer and sharp shoe combinations that was required decades ago.
However, this shift has been necessary due to customer’s changing perceptions of traditional wagering establishments. Thanks to the growth of online casinos, players can place bets from the comfort of their homes, which means they are less inclined to dress to impress. Considering that remote gambling is the largest overall area by gross gambling yield and sits at 39.9% of the industry, the new trend appeases players by creating an accessible code across the board.
The Customer Knows Best
And, keeping consumers happy is a job that online casinos can’t take lightly because customers know best. Although this sounds like an anecdote, research suggests it to be true. For instance, not only is there evidence to suggest people are more likely to refer brands to loved ones if they are thorough and friendly, but the leading factor behind bounce rates is poor quality and rude customer service. Therefore, the industry has had to adapt because the emergence of online casinos is altering what customers expect.
So, the next time you wonder what you need to wear to a casino, just remember that the dress codes are very flexible. And, it’s for your sake.