Carhartt WIP Women's Editorial Lookbook
Halcyon by Elena Cremona.
Local cafés and charming shopfronts provide the backdrop to the brand's latest editorial, which spotlights garments from the Fall/Winter 2022 women's collection. The images were shot in London by photographer Elena Cremona.
Carhartt's typical skater look appears through baggy designs in most of their items. This enables a practical range of motion for the sport while at the same time showing clearly who the cool kids are. Many of us don't know that Carhartt's original focus was and still is to create durable workwear. What we instead see and know throughout the younger generations is Carhartt WIP.
The Carhartt Work In Progress (WIP) is a sub-brand based on the original Carhartt workwear. However, through its robust qualities and utilitarian aesthetic, the brand established itself in different subcultures such as rapper circles, graffiti writers, or, more general, urban street style.
The new Fall 2022 lookbook will give you an idea of how this year's colder day will feel when wearing Carhartt.
Check out Carhartt WIP women's collection online at Carhartt-wip.com.