Binaurale’s New Fragrance “Matchbox Romance” Brings Late-Night Magic to Life

Miami-based perfume brand Binaurale is back with their fifth creation, “Matchbox Romance,” and it’s giving all the hazy, after-dark feels. Inspired by the founders’ first moments together—dancing in a smoky club, surrounded by live music—this scent is pure nostalgia, bottled up. Think late-night vibes, a Persian rug underfoot, and the kind of atmosphere that makes time stand still.

Created by master perfumer Frank Voelkl, “Matchbox Romance” is all about contrasts. It starts with a bright, fiery spark (a nod to its namesake), then blooms into a lush heart of rose de mai and spicy carnation. But it doesn’t stop there—velvety vanilla bourbon and smoky incense swirl together in the dry-down, creating a scent that lingers like the memory of a night you never want to forget. It’s deep, it’s warm, and it’s totally addictive.

Binaurale, the brainchild of husband-and-wife duo Arielle and Jack, is all about crafting scents that blend emotion, artistry, and experimentation. Working with top-tier noses like Frank Voelkl, Jérôme Epinette, and Clément Marx, the brand layers natural ingredients from across the globe with innovative lab-made molecules. The result? Unique, vegan, cruelty-free, and allergen-free fragrances designed to evoke moments and moods in the most unexpected ways.

With “Matchbox Romance,” Binaurale isn’t just giving us a scent—it’s a full sensory experience, rooted in love, music, and the magic of the night.