Bella Hadid Named Global Ambassador for Chopard
Time for a change.
Supermodel Bella Hadid has been appointed as the new global ambassador for Chopard. The partnership follows Hadid's recent appearances at Cannes Film Festival wearing Chopard jewelry.
Hadid expressed her excitement about joining the Chopard family, praising the brand's craftsmanship and elegance. Caroline Scheufele, co-president and artistic director of Chopard, echoed this sentiment, stating that Hadid embodies the spirit of the brand.
Hadid takes over the role from Oscar-winning actress Julia Roberts. She will be featured in six campaign images photographed by Alasdair McLellan. The images showcase Hadid's natural elegance and sophisticated style while highlighting Chopard's Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle collections.
Hadid's career began at age 16, and she has since become a global fashion icon. She has been recognized as one of Time magazine's 100 most influential people and was named "Model of the Year" at the British Fashion Awards. In addition to her modeling career, Hadid is a successful entrepreneur with her nonalcoholic drink company, Kin Euphorics, and her fragrance line, Orebella.
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