Barbie™ x G-SHOCK: Pink Powerhouse Of Style And Durability

Pink, powerful & limited edition.

POSTED 04.02.25 09:25 BY ZOE TYLER

What happens when Barbie™, the world’s most iconic doll, and G-SHOCK, the toughest watch brand on the planet, team up? You get a timepiece that’s as bold as it is beautiful. Introducing the GMA-S110BE, a Barbie™-inspired stunner that merges fearless femininity with G-SHOCK’s legendary durability—because who says tough can’t be chic?

Drenched in monochromatic pink, this limited-edition timepiece is all about playful elegance with a streetwear edge. The details are what make it next-level: the Barbie™ logo sits proudly at 3 o’clock, while a heart-shaped dial marker at 9 o’clock brings a subtle, sweet touch. The signature Barbie™ silhouette is engraved on the band and case back, making it the ultimate collector’s piece for fans of both the fashion icon and high-performance watches.

And the packaging? Let’s just say it’ll hit you right in the childhood nostalgia—designed like a Barbie™ doll box, it brings back that same rush of excitement you felt when unboxing your first doll. But don’t let the glam fool you—this watch is built to handle whatever life throws at you. It’s shock-resistant, water-resistant up to 20 bar, and packed with features like a stopwatch, world time function, and daily alarms. Plus, in a nod to sustainability, key components are made from bio-based resin, proving that style and eco-consciousness can go hand in hand.