At Heart’s Unstoppable Start
More than just a debut.
A debut shouldn’t feel this confident. But At Heart, Michi, Arin, Katelyn, Bom, Seohyun, and Nariya, walked in like the prologue was already written in ink. Their August launch arrived with critical praise, viral charts, and a fanbase growing faster than most third-gen groups did in their first year. Billboard crowned them K-pop Rookie of the Month. Apple Music Korea named them Up Next Artist.
Fifteen million YouTube views later, Plot Twist doesn’t just feel like a title and it feels like a promise.
What Makes Them Different
Their name At Heart is a compass: heart as emotion, “at” as connection. A signal sent outward, globally. Their English version of Plot Twist wasn’t just a translation, a declaration. They want to speak to everyone. Trainee days shaped their discipline, but post-debut, their teamwork sharpened something else: range. They’re not afraid of genre play. They want darkness, softness, experimentation... things you usually only see once a group is five years deep.
The Sound Of A First Step
The EP Plot Twist threads multiple moods like chapters, emotional, theatrical, sometimes eerie. The music video lingers on symbols: a jeweled gas mask, an axe through a door, personas unraveling in shadows. They borrow the boldness of third-gen K-pop but paint it with their own colors. Their fans feel it most during live stages, the moments when voices from the crowd merge with theirs. That, they said, is when they feel real.
What’s Coming Next
They want more concepts. More genre leaps. More room to evolve beyond the boundaries of K-pop and into the shape of global artists. They already think that way. They already speak that way. Offstage, they’re animal lovers, vloggers, photographers, Formula 1 fans, real people with real interests like you and me. And they let those passions bleed into sound. Into storytelling. Into stagecraft.
Their debut was ignition. And from here on out, every release might be another plot twist.
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